RunMed was an early-stage startup aiming to build a running community in Medellín, connecting locals and expats through shared experiences like group runs, events, and partnerships with gyms and brands.
At the time, the product was still in development, so the main challenge wasn’t selling an existing solution, but validating the idea. They needed a way to attract the right audience, communicate the value clearly, and capture interest before launching the app.
We approached the project with a strong focus on clarity and conversion. Instead of building a full website, we developed a highly optimized landing page designed to communicate the concept quickly and drive one key action: capturing user interest.
Alongside the site, we conducted in-depth research into the local running culture, target audience, and competitive landscape. This allowed RunMed to refine their value proposition, better understand what motivated their audience, and position the product in a way that felt relevant to both locals and expats.
The landing page gave RunMed a clear and effective way to test their idea in the real world. Rather than relying on assumptions, they were able to start building an audience and collecting direct feedback from potential users.
Beyond lead capture, the research played a key role in shaping the direction of the startup. It helped validate certain assumptions, challenge others, and ultimately gave the founders more confidence in how to move forward with the product and partnerships.
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"It gave us clarity. Instead of guessing what people wanted, we started seeing real interest and real feedback."
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