Enhancing or altering the color of a video to evoke specific emotions or create a particular style.
A defined set of colors chosen to be used consistently across a design.
Principles that explain how colors interact and affect the mood or perception of a design.
A feature or capability that allows a company to outperform its competitors.
How elements are arranged in a frame to create a balanced, visually appealing image or shot. Good composition guides the viewer’s eye and enhances storytelling.
Reducing a video's file size by eliminating redundant data, which can affect quality.
Maintaining uniformity in style and elements throughout a design for a cohesive look.
Creating valuable or entertaining content to attract and engage your target audience over time.
Observing users in their natural environment to understand their behaviors and needs.
Using differences in color, size, or style to make certain elements stand out.
A model outlining the steps a customer takes from first hearing about your product to making a purchase.
The percentage of visitors who take a desired action—such as making a purchase or signing up—out of all visitors.
A small piece of data stored on a user’s computer by a website to remember preferences or track user activity.
The unique strengths or abilities that give a company a competitive edge.
Business practices that contribute to societal goals and ethical standards.
A strategy where a company aims to become the lowest-cost producer in its industry.
Ensuring that a website works and appears correctly across different web browsers.
Raising small amounts of money from a large number of people, typically via online platforms.
The process of gaining new customers through various marketing and sales strategies.
The entire sequence of interactions a person experiences from discovering your brand to making a purchase.
Creating a visual representation of the steps a customer takes when interacting with a brand.
The total revenue you can expect from a customer over the entire duration of their relationship with your business.
Strategies and tactics used to keep existing customers engaged and loyal.
Grouping customers based on similar behaviors or characteristics to target marketing more effectively.
A brief shot that interrupts the main action, often used to show related details or reactions.
The system that translates domain names into numerical IP addresses.
The range within a shot that appears sharp and in focus; a shallow depth highlights the subject, blurring the background.
A document that outlines the goals, requirements, and scope of a design project.
A focused, time-bound process for solving design challenges and testing solutions quickly.
A comprehensive guide of reusable design components and standards that ensure consistency across products.
A plan to make your product or service stand out by offering unique features.
Building and managing your brand’s identity and reputation across digital channels.
Innovations or changes that significantly alter the way an industry or market operates, can be a strategy to differentiate your business.
A gradual transition between two shots, where the first fades out as the next fades in.
A score that predicts how well a website is likely to rank on search engines based on its quality and credibility.
The human-readable address (e.g., http://www.example.com/) used to access a website.
The camera is tilted to create a sense of unease, tension, or dynamic energy.
The difference between the darkest and lightest elements in a video, influencing detail visibility in shadows and highlights.
Software that enables businesses to create and manage an online store.
A financial measure that shows a company’s earnings before interest, taxes, depreciation, and amortization.
The interconnected network of companies, products, and services within a specific market.
Using email campaigns to inform, nurture, and convert prospects into customers.
A metric that measures how actively people interact with your content, such as likes, comments, or shares.
A planned approach for how founders or investors will eventually recover their investment, often through a sale or public offering.
The process of rendering and saving the final version of a video project in a chosen format.
How bright or dark a video looks, controlled by how much light reaches the camera sensor.
Zooms in on a tiny detail, like eyes or hands, to highlight intense emotion or critical elements.
Using technology to see where users focus their attention, helping improve the layout and flow of a design.
