A standard method used to transfer files between computers over the internet.
A softer light used to reduce shadows created by the key light, balancing the scene and adding detail to darker areas.
Making informed predictions about a company’s future financial performance.
A minimalist design style that avoids three-dimensional effects in favor of simplicity.
The boundary or structure that defines the space of a design, helping to organize content and focus attention on key elements.
A single still image in a sequence that, when played in order, creates motion in a video. Higher frame rates make movement look smoother.
The number of individual frames displayed per second in a video; common rates include 24, 30, and 60 fps.
A set of pre-written code and tools that help developers build web applications more efficiently.
The practice of building the parts of a website that users interact with directly.
A visual model showing how potential customers move from initial awareness of your brand, to considering it, to taking a desired action like making a purchase.
Delivering content or ads based on a user’s geographic location.
Theories that explain how humans naturally organize visual elements into groups and patterns.
A tool that tracks and reports website traffic and user behavior.
A layout framework that helps designers align and organize content consistently across a page.
Employing creative, low-cost strategies to rapidly grow your business.
The fundamental markup language used to structure and organize content on the web
Protocols used to transfer data between web servers and browsers, with HTTPS adding security through encryption.
The use of simple, symbolic images to represent ideas or functions.
The number of times a user sees an ad, web page, or social media post. It's a key metric used to gauge the reach of a marketing campaign.
A strategy that attracts customers by creating helpful or entertaining content rather than using direct advertising.
Collaborating with influential people online to help boost your brand’s credibility and reach.
The process of identifying and connecting with influential figures online to help promote your brand.
A visual representation that makes data or complex information easy to understand.
Organizing and labeling content effectively so users can easily find what they need.
The process of encouraging, organizing, and implementing new ideas within a company.
Legal rights protecting creations, inventions, and brand identities.
Crafting how users will interact with digital elements, ensuring that the experience is both functional and engaging.
Continuously refining a design based on user feedback and testing.
A lightweight data-interchange format that is easy for both humans and machines to read and write.
A programming language that adds interactivity and dynamic features to websites.
An abrupt transition between two shots of the same subject, creating a jarring effect.
The main light source in a scene, shaping the subject’s look by creating shadows and highlights. It sets the overall mood of the shot.
A point in an animation or effect timeline that marks the start or end of a change, like movement or opacity.
The process of finding popular search terms that can help drive traffic to your website.
A preset color grading profile applied to footage to achieve a specific look.
A single, focused webpage designed to prompt visitors to take a specific action, like signing up or buying a product.
The arrangement of visual elements (text, images, etc.) on a page.
Collecting information from potential customers to nurture them toward a sale.
Earning links from other websites to improve your site’s authority and search ranking.
Optimizing your website to rank well in location-based searches, making it easier for local customers to find you.
Text or graphics placed in the lower section of the screen, often used for titles or captions.
Strategies designed to increase your product’s market share within an existing market.
Dividing a broad market into smaller groups with shared characteristics or needs.
The general direction or patterns in consumer behavior and industry developments over time.
Using software to automatically manage repetitive marketing tasks, such as sending follow-up emails.
A design language by Google that uses realistic lighting and shadows to create depth in a clean layout.
Frames the subject from the waist up, balancing background and detail. Common for interviews and dialogue scenes.
The process of combining companies or buying one company by another.
