The process of combining companies or buying one company by another.
Pieces of HTML code that provide metadata about a webpage, helping search engines understand its content.
Small, subtle animations or responses that enhance user interaction (such as a button changing color when clicked).
A design approach that emphasizes simplicity by using only the essential elements.
Targeting and reaching customers through mobile devices and apps.
A detailed, static visual representation of a design showing how the final product will look.
A sequence of short clips edited together to condense time, information, or highlight a theme.
A collection of images, colors, and ideas compiled to set the overall style and direction for a design project.
Animated elements that add movement and enhance the visual appeal of a design.
The empty areas in a design that help reduce clutter and improve readability.
A simple metric that measures how likely customers are to recommend your business to others.
Running a business in a way that maximizes output while minimizing waste and cost.
Website traffic that comes naturally from search engine results rather than paid ads.
The shared values, beliefs, and behaviors that shape how employees work together.
Traditional advertising methods (such as TV, radio, or print) that push your message out to a broad audience.
When too much light hits the camera sensor, causing parts of the image to appear washed out or overly bright.
An advertising model where you pay only when someone clicks your ad, helping control costs while driving traffic.
An advertising model where you pay only when someone sees your ad, paying for a fixed number of impressions or views.
Horizontally swiveling the camera left or right from a fixed position to capture a wider scene.
A design technique where background elements move slower than foreground content, creating depth.
A fictional yet data-informed profile representing your ideal customer.
The ratio of width to height of a single pixel in a video image, affecting how images are displayed on different screens.
Shows what a character sees, making the audience feel part of the scene.
The phase after filming where editing, color correction, sound mixing, and visual effects are applied
The planning stage before filming, where scripts are written, shots are planned, locations are chosen, and everything is organized to ensure a smooth shoot.
The percentage of revenue that remains as profit after all expenses are paid.
Evaluating how much profit a business makes compared to its costs.
An interactive model used to test a design’s functionality and user flow before full development.
Grouping related elements together to indicate a relationship between them.
A rating from search engines indicating the relevance and quality of your ad, affecting its position and cost.
Showing ads to people who have already visited your website, encouraging them to return and convert.
The process of generating a final video output from edited footage and applied effects.
The number of pixels in each dimension that make up a video image, such as 1920x1080 (Full HD).
Creating designs that adjust smoothly to different screen sizes, from smartphones to desktops.
Different sources from which a business generates money. For example Disney's movie business and theme parks are two different revenue streams.
The process of identifying, assessing, and mitigating potential risks to a business.
An initial version of an edited video, assembled in sequence but not yet finalized.
A composition guideline dividing the frame into thirds, both horizontally and vertically, to position subjects aesthetically, usually in the intersections of the grid.
Using paid advertising strategies to increase your website’s visibility on search engines.
Search Engine Optimization. Improving your website’s structure and content so that search engines rank it higher—making it easier for people to find you online.
The list of results displayed by a search engine when a query is made.
A digital certificate that secures the connection between a website and its visitors by encrypting data, making it more safe.
A framework for evaluating a business’s Strengths, Weaknesses, Opportunities, and Threats.
Software delivered over the internet on a subscription basis, eliminating the need for local installation. Can be as an application (Photoshop) or as a web application (Figma).
The intensity or purity of colors in a video; higher saturation means more vivid colors.
The ability of a business to grow in size and revenue without encountering major issues.
Additional code that provides context about your webpage’s content to search engines, enhancing how your pages appear in search results.
A computer system that hosts websites and delivers content to users when requested.
