A style that imitates real-world textures or objects to create a familiar user experience.
Promoting your brand, products, or services on platforms like Facebook, Instagram, or Twitter.
Involving everyone who is affected by business decisions, including customers, employees, and investors.
A sequence of sketches to plan the flow of a user experience or visual narrative.
A business relationship between companies that creates mutual benefits through collaboration.
Overseeing the distribution of goods and services from production to delivery.
Operating a business in a way that meets current needs without harming future resources.
Aligning audio and video tracks so that sound matches the corresponding visuals accurately.
A standard lighting setup using three lights to illuminate a subject evenly.
A sequence of numeric codes generated at regular intervals to uniquely identify frames in a video.
A shot where the camera moves smoothly with the subject, often using a dolly or stabilizer
Balancing competing priorities, understanding that improving one area might mean compromising another.
An effect used between two video clips to indicate a change, such as fades, wipes, or dissolves.
Frames two people in the same shot, often used for conversations or interactions.
The art and technique of arranging text in a clear and visually appealing way.
The visual elements and layout of a website or app that users interact with
The complete address that specifies the location of a resource on the internet.
The distinct benefit or feature that sets your product or service apart from competitors.
The overall ease and satisfaction a user experiences when navigating a website or app.
The process of studying users’ behaviors and needs to improve the design of a product.
When insufficient light reaches the camera sensor, resulting in a dark or murky image.
Evaluating a design by testing it with real users to ensure it is intuitive and efficient.
How actively users interact with your website or social media, which can indicate the effectiveness of your content.
The path a user takes to complete a task within an app or website.
The series of steps a company takes to design, produce, and deliver a product or service.
A clear statement that explains the benefit of your product or service and why it is better than alternatives.
Funding provided by investors to startups or small businesses that are expected to grow quickly.
A visual effect where the edges of the frame are darkened to bring focus to the center
Creating content that spreads quickly online because it resonates and is frequently shared.
The overall style and appearance of a digital product, including color, layout, and imagery.
Organizing design elements so that the most important parts naturally capture the viewer’s attention.
Using images and design elements to communicate a message or narrative
Designing and developing websites so that they can be used by everyone, including people with disabilities.
The measurement and analysis of data regarding how users interact with a website.
A service that stores your website’s files and makes them accessible on the internet.
A performance metric that indicates how fast a webpage loads and becomes interactive for users.
Ethical techniques and best practices that improve your search ranking without risking penalties.
Captures the subject in its environment, showing the full scene while keeping the subject visible. Often used for context.
A popular CMS that enables users to build and manage websites without extensive coding knowledge.
A markup language used for storing and transporting structured data.
